To grow your audience, you need clear insight into where fans interact with your music. Too Lost Analytics delivers detailed, platform-level data that helps you optimize your marketing strategy and prioritize the channels producing the most engagement.
With social platforms like TikTok and Instagram leading today’s music discovery, Too Lost helps you identify your highest-value opportunities so you can market more strategically and build lasting fan connections.
Data Sources You Can Track
Too Lost Analytics provides in-depth data across stores and services, including social media platforms.
Some of those drill-down analytics include:
- Total streams
- Discovery Mode streams
- Playlist stats
- Countries
- Tracks
- Shuffle rate
- Completion rate
- Total saves
- Total skips
- First-time listener stats
- Weekly engagement
- Hourly engagement
TikTok and Meta Analytics
Music usage on TikTok and Meta work differently than DSPs, as creators typically use short clips rather than full tracks. Too Lost tracks:
- Total video creations
- Total views
- Likes
- Comments
- Shares
For information about how social media platforms are monetized, please see our Help Center articles here:
How You Can Use Too Lost Analytics to Promote Your Music
Locate and Understand Your Audience
Consistently releasing new music helps keep your fans engaged. Too Lost Analytics allows you to monitor performance across each release so you can track what resonates most with your audience.
Maintain a Strong Online Presence
Fans expect artists to share behind-the-scenes content, influences, and creative processes. Social media activity combined with analytics can help you see which platforms are driving the most discovery.
Identify Potential Collaborators
Analytics can also help you identify artists or creators with overlapping audiences. Collaborations (such as featured appearances or live shows) can expand your reach and introduce your music to new fans. Too Lost tracks the performance of these collaborations across both DSPs and social platforms, giving you a clear view of their impact.