A waterfall release campaign is a way to build momentum for an album by releasing new tracks one at a time, gradually stacking them into larger releases until the full album is complete. Because of the way a waterfall release campaign is structured, previously released singles naturally gain more streams, since they are included and played immediately after each new track.
When adding previously released tracks, make sure to use the same audio files, song titles, and ISRCs to ensure that your stream counts carry over to the new release. To make this process easier, the Too Lost Uploader includes a Select From Existing feature. This lets you quickly re-add tracks you’ve already released, along with their original metadata, ensuring consistency throughout your campaign.
Sample Waterfall Release Campaign
Release 1
- New song
Release 2
- New song
- Song from release 1
Release 3
- New track
- Song from release 2
- Song from release 1
Release 4
- Full album containing all previously released singles + remaining tracks.
IMPORTANT: Each release must have a unique UPC. Too Lost automatically generates these once your release is accepted.