YouTube Content ID is a digital fingerprinting system developed by Google which is used to easily identify and manage copyrighted content on YouTube. Videos uploaded to YouTube are compared against audio and video files registered with Content ID by content owners, looking for any matches.
Once you activate the Content ID channel for your music, YouTube creates a reference as an invisible fingerprint that will protect your content distributed and will detect all the third party content using your catalogue.
We work with Content ID to collect revenue from videos utilizing your music.
Content ID is a piece of intellectual property that has been created to protect your content on YouTube. Therefore, if you don't have the exclusive rights to distribute and you activate this option, it can generate YouTube property conflicts in the short or long term, causing you potential trouble with your channel and/or potential legal issues. YouTube Content ID can be only activated if you have the 100% exclusive rights to the release, including the composition. If you leased an instrumental or beat (on sites like BeatStars.com or traktrain.com) you are most likely not eligible for Content ID on that track.
When releasing an album or single on Too Lost, you can choose to enable or disable YouTube Content ID. When enabled, all songs in the release will be added to the Content ID database.
Please note: All videos using your audio INCLUDING your own will be claimed. You will still make earnings from your own channel, however, they will only appear on your Too Lost dashboard. So, by having the Content ID activated, you will receive a claim on your YouTube Channel. This is NOT a strike, and will not do any harm to your channel's standing. The claim is alerting YouTube that the music used in the video is protected, and they will forward any earnings from monetized views to your Too Lost account.
You can optionally greenlist your channel. You can learn more about this here: https://help.toolost.com/hc/en-us/articles/360054362992
All Too Lost clients receive 100% of their Content ID earnings.
The videos claims will be from [Merlin] Too Lost. This is normal. Merlin is the licensing body for the independent music sector. Too Lost is a Merlin member. You can learn more about Merlin here: https://merlinnetwork.org/