Too Lost has deployed AI-powered KYC (Know Your Customer) verification through Veriff, adding multiple layers of security at onboarding and beyond. This system requires all users to validate their identity, helping eliminate bad actors while ensuring legitimate artists can distribute their music with confidence.
The financial impact of streaming fraud is staggering. Hundreds of millions in royalties go unmatched or unpaid each year, while scammers profit from fake artists, remixes, and manipulated streams. By enforcing KYC requirements, Too Lost is closing off entry points for fraudsters and protecting the integrity of digital distribution. Early results show that requiring ID and face verification has deterred bad actors, with thousands of fraudulent accounts already banned and more than 95% of prior content issues resolved.
Ultimately, KYC is not just a compliance measure. It’s a way to safeguard the value of music itself. By raising the bar for transparency and security, Too Lost aims to ensure artists and labels are fairly compensated while strengthening trust across the music ecosystem. This approach aligns with broader industry initiatives like the Music Fights Fraud Alliance, signaling a collective commitment to keeping streaming platforms fair, equitable, and fraud-free.